Snoop

Snoop is a UK-based money management app launched in 2020 with a bold mission: to help consumers take back control of their finances and stop wasting money. Founded by former Virgin Money CEO Dame Jayne-Anne Gadhia and a team of experienced financial professionals, Snoop was born out of the belief that banks weren’t doing enough to help people manage their money—and that technology could fill the gap.

Operating from its London headquarters, Snoop leverages Open Banking to connect with users’ bank accounts and credit cards, pulling in real-time data to deliver hyper-personalised insights. It monitors spending patterns, tracks recurring bills, and flags opportunities to save—such as switching energy providers or cancelling unused subscriptions. The app’s cheeky, informal tone and daily “snoops” (money-saving tips and alerts) help it stand out in a crowded fintech space.

Snoop’s platform is entirely free to use, supported by partnerships and insights rather than ads or paid tiers. Security and transparency are a core part of its offering, with bank-level encryption and no access to users’ login credentials.

Despite being relatively new, Snoop has rapidly built a loyal following by delivering actionable advice, clear insights, and a refreshing take on personal finance. It’s particularly popular among budget-conscious users looking for a hands-off way to improve their financial well-being.

By combining smart tech, savvy insights, and a human touch, Snoop is fast becoming one of the UK’s most trusted digital financial companions.