Fidelity

Fidelity Investments is a global financial services firm, founded in 1946 and headquartered in Boston, Massachusetts, USA. It is one of the world's largest asset managers, overseeing over $11 trillion in assets under administration as of 2024. Fidelity offers a comprehensive suite of investment options, including stocks, ETFs, mutual funds, bonds, options, forex, and retirement accounts (401(k) and IRAs).

Fidelity is renowned for its commitment to low-cost investing, providing zero-commission stock and ETF trading, no-fee mutual funds, and competitive margin rates. Unlike many brokers that rely on payment for order flow (PFOF), Fidelity routes orders through best execution practices, ensuring optimal trade pricing for clients.

The company caters to all types of investors, from beginners to professional traders, offering advanced research tools, robo-advisory services, and personalized wealth management. It also provides a user-friendly platform with mobile and web trading options, making investing accessible to all.